WORK
We are a proven consortium of leading experts in the fields of leadership, engagement, communication, transformation, open and data science, and disruption.
LET'S TALK!
We love helping people with engagement – strategic planning and mentoring. The are many factors that contribute to a successful event: the right people, the right number of people, the place, the setting and the right agenda, all contribute to a productive event. And in every case less is more: much less is much more – distil the essence.
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LIBRARIES FOR THE FUTURE
This international clothing line specializes in creating everyday clothing that people can play in, so we created a playful ad campaign showing ANNABELLE clothes in all sorts of situations. We set up demonstrations in areas with heavy pedestrian traffic where passersby could try a variety of fun ‘extreme’ sports. We photographed participants (with their consent) and shared the photos on social networks, creating virality and encouraging others to come, participate and be photographed.
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DIGITAL TRANSFORMATION
In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighborhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.
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EDINBURGH DATA CITY
Surf clothing company FRANGIPANI has already hosted well over a dozen international surfing competitions, and was looking to reach surfers using a different means of communication. We hooked up with some YouTube surfing celebrities and had them create short videos talking about their funniest surf story ever. At the end of the video, they invite viewers to share their own stories - the response was outstanding, with lots of shared stories, lots of virality and lots of brand exposure.
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MAKERSPACES & FAB-LABS
For hundreds of years libraries have been at the heart of not just learning, but creativity and innovation. In the digital age they have proved to be as adept as ever at leading transformation at the cutting edge of new ideas. In the middle ages scribes worked to create new knowledge, left a copy of their work and moved on. Today libraries such as those at Carnegie Mellon Universities, are transforming our conceptions with their reinvention as makerspaces and fabl-labs.
SPENDSWIFT
This new digital payment company was eager to find a new way to reach clients. We assessed their target audience and determined it to be young professionals, between 23 and 30, who simply don’t shop the way their parents did. We identified key areas where the product could be used, such as bars, shopping malls, restaurants and shops, and set up portable ‘banks’ to show how SPENDSWIFT makes monetary transactions simpler and swifter.
